The Victorian Council of Social Service is launching a open-access video advertisement to encourage vaccination uptake.
“As a peak body, VCOSS can’t increase vaccine supply or get ‘needles into arms'”, VCOSS CEO Emma King said.
“But we can help get people into vaccination centres.”
The campaign doesn’t offer medical advice, or rely on actors and shock tactics. Instead, it uses real people to highlight the positive benefits of getting vaccinated (“the good things”).
“The ad doesn’t tell people how to get vaccinated, it shows them why they should want to,” Ms King said.
VCOSS is waiving copyright over the 50 second advertisement, and will make it available to any media organisation, website, publisher, business or individual who wishes to use it, in any way.
Back To The Good Things
Getting vaccinated for COVID-19 will help keep us safe. But just as importantly, it will allow us to get back to the things we love. Back to the good things.
“We all want to get back to the good things. So we must all play our part encouraging people to get vaccinated,” Ms King said.
“We urge everybody to share this video.”
The ad is available captioned in nine languages, with VCOSS to work with frontline service organisations to share it through migrant, refugee and CALD communities. Languages include:
- Arabic (العربية)
- Dari (دری)
- Dinka (Thuɔŋjäŋ)
- Greek (Ελληνικά)
- Hindi (हिन्दी)
- Italian (Italiano)
- Karen (ကညီကျိၥ်)
- Simplified Chinese ( 简体中文) and
- Vietnamese (Tiếng Việt).
Ms King said it made sense for VCOSS to encourage COVID vaccination update.
“Community workers are on the frontline of the health and social response to COVID-19. And it’s already vulnerable people who are often hit the hardest by illness, lockdowns and business closures.”
The ad has been created in partnership with journalist Zoe Daniel and production house Samurai AV. VCOSS is a proud participant in Victoria’s Vaccine Ambassadors Program.